" />About Us – Fossa Apparel

About Us

Who We Are

Fossa Apparel is a women and minority owned apparel supplier in the promotional product industry located in the Bay Area. When Judy and Michelle founded Fossa in 2007, they shared a vision to create a line of apparel to mirror the styling and quality of retail brands. Fossa Apparel designs can be described as a bridge between outdoor sportswear and urban streetwear.  Taking the best of both worlds, Fossa products merge the practicality and utility of outdoor sportswear and the comfort and fashionable styling of urban streetwear.

Unlike many apparel companies, here at Fossa we start our design process with the woman’s version first. It’s actually much better to modify a woman’s design for men than it is to carve a woman’s cut into a design originally for men. This unique perspective makes our clothing fit women, whose styling and fit preferences often get overlooked in the corporate wearables market, as well as they fit their male counterparts. It is one of the core missions of Fossa to deliver top quality and styling corporate apparel to the women in the workforce. We are proud of our contribution to make women in the workplace to feel great by looking great!

See Women & Minority Owned Certificates here

Our History

Michelle and her parents Judy and Andy founded Fossa Apparel in 2007, with the mission of bringing stylish, retail quality apparel to the corporate market.  Family members William and Eric later joined in and have been working together for over a decade building Fossa to be a trend leading brand in the promotional products industry. Each one leans upon his or her individual strengths, and together they have built one of the most unique and desirable apparel companies in the industry. This modest family business continues to grow and expand its footprint to be a trusted apparel brand with major distributor partners nationwide.

Rapid growth doesn’t happen overnight as our industry is extremely relationship driven. Fostering relationships and gaining trust takes time. With dedication and laser focused on providing best service to our customers, we have reached a new level of growth. Fossa opened a 66,000 square foot warehouse and production facility at the heart of Silicon Valley in January 2014 to increase inventory and production output to better handle growing demands. We are in a great position to embrace many unique projects with our ability to offer a wide range of unique decoration methods all under one roof. Fossa has fulfilled numerous large, complicated, and multi-faceted projects, including Cisco Systems 25th Anniversary gift program, Gilead 25th Anniversary gift program, Google campus employee store programs, Coca-Cola holiday catalog program, Microsoft campus retail store, and many, many more.

The achievements are the fruit of a collective labor. We are proud of our employees and the diverse background of our crew. Without the dedication from our employees, we would not have so many loyal and happy customers. Fossa is a family business to the core and our employees are a part of our family.

Awards & Accolades


   ♦  Pyramid Supplier Star Winner 2021

   ♦  Rated A+ Supplier with SAGE 5 years in a row and counting

   ♦  Pyramid Supplier Star Nominee 2019 & 2020

   ♦  ipromoteu Breakout Supplier 2020

   ♦  Counselor Product Design Award Winner 2019

   ♦  Counselor Product Design Award Winner 2018

   ♦  Promo Marketing Magazine Top 50 Supplier 2018



Customer Testimonials

“Fossa is such an amazing story. A woman-owned business that identified the holes in our marketplace and filled them with style, service and a price point that manages to amaze even our most experienced buyers. Fossa is the perfect partner for aspirational projects where our clients have to impress but don’t have the budget for Patagonia, NorthFace, Under Armor and Marmot”

Jeff Pinsky/ Executive Vice President of ePromos


“From day one, Fossa has set the standard for proactivity and customer service with our merchandising team and we wanted to send along our thanks to you and your team. I know Fossa is a key vendor partner with SPP US, but we appreciate the care and attention the Canadian team receives, regardless of the volume of business.”

“The team at Fossa has been incredible. They took the initiative to send me some ideas mocked up for EY and Audi of which I chose 2 items to show Audi and they loved them! They send this over while I was in my busiest time so it took some of the burden off me which helped. The samples were free of charge as well so we didn’t have to send them back and pay for duties and shipping to the US. They have also been super responsive and just a good team player. Looking forward to reaching out to them for future product needs!”

Celso Afonseca / Account Services Manager of Staples Promotional Products, Canada


“Fossa has been a really great partner for us.  We love to show their items because they have a client’s dream, a high perceived apparel item at a lower cost.  They also have wonderful customer service which is the most important aspect a good partner can have.”

Josh Ebrahemi/ Vice President & Partner of Jack Nadel International


“When sourcing apparel I look for something that is fashionable, high quality and above all, comfortable and Fossa hits all three of my apparel needs. The Fossa line is so impressive it is hard to pick a few favorites, but if I had to, I would say the Parkside Hoody and the Savanna Wicking shirt.  The Parkside Hoody is such a beautifully crafted hoody… it is the perfect blend of casual and professional. Hands down, this is a piece that can easily go from boardroom to happy hour. It is true, I practically live in this piece! The Savanna Wicking shirt is the perfect shirt for any outdoor activity, awesome for layering in the winter or worn by itself in the spring and fall and is 100% the most comfortable shirt I own. If you are looking for a team apparel piece everyone will happily wear, I highly recommend the Savanna.”

“From start to finish, the Fossa team is with you every step of the way. They will not only help you decide what item works best for your clients’ promotion but they will also recommend the decoration method that best suites the piece. If you haven’t seen their custom zipper pulls, check them out. Sometimes the only flare a jacket or vest needs is a logo pop on the zipper.  I can’t say it enough – I am a HUGE fan of Fossa apparel!! Check out Fossa for your promotional apparel needs, I know you will be as impressed as I am!”

Sarabeth M. Anderson – MAS / Geiger Regional Vice President of Sales

Giving Back

At Fossa Apparel, we strongly believe in the value of giving back.  If we are in a position to lend a hand to those in need, then we consider ourselves blessed.  We have and will continue to seek opportunities to give back and make donations that will directly impact our communities.  See below for list of organizations we have partnered with to donate our products to help those in need:

  • Give Back Box – Through Give Back Box, Fossa donated $250,000 worth of clothing to refugees fleeing the war in Ukraine.

  • Tzu Chi USA – international humanitarian organization whose mission is to relieve the suffering of those in need while creating a better world for all through compassion, love and hope.

  • World Harvest – Los Angeles non-profit focused on providing essentials to at-risk communities

  • projectlemonade – Portland, OR based non-profit that supports foster youth

  • Gardner Health Services – healthcare provider in San Jose, California

  • Milpitas Police Department

  • Youth Homes Thrift Shop – a non-profit shop in Pleasant Hill, California that raises money to support the needs of foster youth and youth impacted by trauma.